Do I need to post Form CRS on my website?
Published · By the Plumb team
Yes, if you are an SEC-registered adviser with at least one retail investor client and you have a public website. Rule 204-5(b)(3) requires you to post your current Form CRS prominently on the site, in a location and format that is easily accessible for retail investors. If you have no retail investors, you do not prepare Form CRS at all. State-registered advisers are outside the SEC rule.
The posting duty sits in Rule 204-5(b)(3): you must "post the current Form CRS prominently on your website, if you have one, in a location and format that is easily accessible for retail investors." General Instruction 10.A of the Form CRS instructions says the same thing for your "public website". There is no exemption for small firms. A one-person SEC-registered adviser with a single retail client and a two-page website is covered.
Who needs Form CRS in the first place?
Rule 204-5(a) applies to advisers "registered under the Act", meaning SEC-registered firms. The obligation runs to each retail investor, defined in Rule 204-5(d)(2) as "a natural person, or the legal representative of such natural person, who seeks to receive or receives services primarily for personal, family or household purposes." The definition has no wealth or asset test, so a wealthy individual client still counts. The SEC staff FAQ reads "legal representative" narrowly, to cover non-professional representatives such as an individual trustee, executor or someone holding a power of attorney.
If you have no retail investors (for example, you advise only institutions or a pooled fund), the instructions say you are not required to prepare or file a relationship summary.
State-registered advisers are not subject to SEC Rule 204-5. A small number of states have adopted their own relationship summary requirement, so a state-registered firm should check its state securities regulator's rules rather than assume it is exempt. A firm moving from state to SEC registration files Form CRS with its SEC application.
What does "prominently" and "easily accessible" mean in practice?
The rule does not prescribe a page or a label. The SEC staff have said the posting duty also reaches "doing business as" websites through which the firm's services are offered (FAQ posted 8 December 2023), which tells you the staff read the requirement broadly. A practical set-up for a small firm:
- Label it plainly. Use "Form CRS (Relationship Summary)" or "Form CRS" as the link text. Avoid burying it under a generic "Legal" or "Documents" heading only.
- Put it in the site footer so it appears on every page, and also list it on your disclosures or "Important information" page alongside Form ADV Part 2A and your privacy notice.
- Link straight to the document. One click from the footer should open the current PDF, not a page that asks the visitor to search.
- Keep a stable URL (for example /form-crs.pdf) and replace the file when you amend, so old links in emails and profiles still open the current version.
- Check the DBA sites. If you market under a trade name on a separate domain, post it there too.
The free website check looks for a Form CRS link on the pages it reads. It can only read up to eight pages, so a missing finding is a prompt to look, not proof of a gap.
When must you deliver it, apart from the website?
| Trigger | Deadline | Source |
|---|---|---|
| New retail client | Before or at the time you enter into the advisory contract, even if the agreement is oral | Rule 204-5(b)(1); Instruction 7.B |
| Existing retail client: new account, rollover recommendation, or new service or investment outside an existing account | Before or at the time of the event | Rule 204-5(b)(2); Instruction 9.A |
| Request from a retail investor | Within 30 days of the request | Rule 204-5(b)(5); Instruction 9.B |
| Material change to the summary | Amend and file within 30 days; communicate the changes to existing retail clients within 60 days after the amendment was required | Instruction 8.A and 8.B; Rule 204-5(b)(4) |
When you deliver an amended summary to existing clients, Instruction 8.C asks you to highlight the changes, for example with marked text or a summary of material changes attached as an exhibit. The 60-day communication can travel with another disclosure you were sending anyway, and the staff FAQ gives a cover sheet on an account statement as an example. If you deliver on paper as part of a package, Form CRS must be the first document (Instruction 10.D).
How is it filed?
An adviser files Form CRS as Form ADV Part 3 through IARD. Instruction 7.A(i) requires "a text-searchable format with machine-readable headings". The staff FAQ explains this in terms of a PDF whose required headings appear as bookmarks. Each filed amendment must include the exhibit highlighting the changes. The summary itself must begin with its date (Item 1) and point readers to Investor.gov/CRS.
What records should you keep?
Rule 204-2(a)(14)(i) requires a copy of each Form CRS and each amendment, plus "a record of the dates" each version was given to any client or to a prospective client who became a client. For a one-person firm that means:
- Every version of the PDF, named with its date, never overwritten in your archive.
- The IARD filing confirmation for each version.
- A delivery log: client, version, date, method (email, portal, paper).
- A note of when the website file was replaced, with a screenshot of the footer link.
Plumb's compliance calendar carries a standing Form CRS reminder for the 30-day amendment window, and the evidence log can hold the dated screenshot. The same retention logic for your marketing pages is covered in books and records for marketing.
This page is general information about the federal rule, not legal advice. Your facts, and any state rules that apply to you, may change the answer.
Questions
Is a link to my filing on adviserinfo.sec.gov enough?
The rule asks you to post the current Form CRS prominently on your own public website. A clearly labelled link on your site that opens the current document is the common approach. Relying only on a general link to your IAPD profile makes the summary harder to find, which works against the easily accessible standard.
Do I need Form CRS if all my clients are businesses or institutions?
No. A retail investor is a natural person, or the legal representative of one, who seeks or receives services primarily for personal, family or household purposes. If you have no retail investors, the Form CRS instructions say you are not required to prepare or file one.
How fast must the website version change after an amendment?
The rule says to post the current version, and the SEC staff FAQ repeats that the current version must be on the website. In practice, swap the file on the same day you file the amendment on IARD, which must happen within 30 days of the information becoming materially inaccurate.
I am state-registered. Does any of this apply?
Not under SEC Rule 204-5, which applies to advisers registered with the SEC. Some states have adopted their own relationship summary requirement for state-registered advisers, so check with your state securities regulator.
Sources
- Rule 204-5, Delivery of Form CRS, 17 CFR 275.204-5 (eCFR)www.ecfr.gov/current/title-17/chapter-II/part-275/section-275.204-5
- Form CRS instructions (Form ADV Part 3), SECwww.sec.gov/files/formcrs.pdf
- Frequently Asked Questions on Form CRS, SEC staffwww.sec.gov/rules-regulations/staff-guidance/trading-markets-frequently-asked-questions/frequently-asked-questions-form-crs
- Rule 204-2(a)(14), books and records, 17 CFR 275.204-2 (eCFR)www.ecfr.gov/current/title-17/chapter-II/part-275/section-275.204-2
Sources checked 30 October 2026. Rules and staff guidance change; read the source before relying on any summary, including this one.
Plumb is a record-keeping tool. It is not legal advice and it is not a substitute for a compliance professional. The firm and its Chief Compliance Officer make every decision recorded in Plumb. Automated checks can miss things and can flag things that are fine. Plumb is not affiliated with or endorsed by the SEC, FINRA, NASAA or any state regulator. This page is general information, not legal advice.